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17-Oct-2007

IF I RULED THE WORLD…Ten things I would do
Presented by Ian Wardle at the NOMS Prisons and Beyond conference October 2007


Presented at NOMS Prisons and Beyond conference October 2007

‘Everything we have learned about health literacy at Lifeline indicates that the most empowering public health campaigns are those which involve most thoroughly the target audience for whom the messages are intended’

Ian Wardle, Lifeline Chief Executive

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13-Oct-2007

Reversing out of the cul-de-sac: The future of the Drugs Field

Ian Wardle
Lifeline Chief Executive


‘We are now at a stage, based very much on the evidence rather than any supposition, where the ‘clear link’ between drugs and crime as identified over a decade ago is being described according to one view as ‘moronically simplistic’. That’s not how we saw it back then. Although our sociology may have been flawed, we weren’t knowingly dealing in falsehoods.’

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